WIMBLEDON

WIMBLEDON

Founded:          1877; 141 years ago 

Location:          London England, UK

Venue:              The All-England Lawn Tennis and Croquet Club

Surface:            Grass outdoors

The Championships, Wimbledon, commonly known as Wimbledon, is the oldest tennis tournament in the world, and is widely regarded as the most prestigious tennis tournament.

It is held at the All England Club in Wimbledon, London, since 1877 and is played on outdoor grass courts.

Wimbledon is one of the four Grand Slam tennis tournaments, the others being the Australian Open, the French Open and the US Open. Since the Australian Open shifted to hard-court in 1988, Wimbledon is the only major still played on grass.

Wimbledon traditions include a strict dress code for competitors and Royal patronage. 

Dark green and purple are the traditional Wimbledon colours. However, all tennis players participating in the tournament are required to wear all-white or at least almost all-white clothing, as a long-time tradition at Wimbledon.

Strawberries and cream is traditionally consumed at the tournament. In 2017, fans consumed 34,000kg of English strawberries and 10,000 litres of cream.

The tournament does not allow the sponsor advertising around the courts. 

FEW OFFICIAL PARTNERS

 RALPH LAUREN – OFFICIAL OUTFITTER

Polo Ralph Lauren is the first designer in the history of The Championships to partner with The All-England Lawn Tennis Club and outfit all Wimbledon on-court officials.

Ball persons are outfitted in signature navy polos and sporty skirts or shorts.

The Polo-designed uniforms, are in the Club’s official colors of purple and green, which recall an era of elegance in tennis and uphold the traditions of Wimbledon.

                               SLAZENGER – OFFICIAL BALL 

Slazenger has been the Official Supplier of tennis balls to The Championships since 1902.

Slazenger is an English sporting goods manufacturer. It is one of the oldest surviving sporting brand names.

Industry:               Sporting equipment Founded:              1881 Founder:               Ralph and Albert Slazenger Headquarters:      Shirebrook, Derbyshire, England Products:             Racquets, tennis equipment, cricket equipment, golf equipment, apparel, accessories.  

It has the longest sporting sponsorship in world history, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.

 

                                  ROBINSONS – OFFICIAL SOFT DRINK

The Robinsons Squash we all know and love was born at The Championships in 1935 with the invention of our Lemon Barley Water to quench the thirst of all the players.

 

Product type:                 Drink Owner:                           Britvic Country:                        United Kingdom Tagline:                          Real Fruit in Every Drop

The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley Water. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.

 

IBM – Official Information Technology

IBM helps in finding the speed of serve, real time match statistics provided to commentators and mobile and digital solutions.                                       LANSON – Official Champagne  Champagne Lanson has been closely associated with Wimbledon since 1977, and in recent years was selected as the Official Supplier of Champagne to The Championships.  

HSBC – Official Bank

  HSBC is responsible for providing the onsite banking services for the players, public and retailers. HSBC is one of the largest banking and financial services organization in the world, serving over 100 million customers worldwide.  

EVIAN – Official Water

With both purity and style it’s no wonder that Evian has been chosen as the Official Water for the Wimbledon.  

LAVAZZA – Official Coffee

Lavazza spreads the quality and aroma of Italian espresso throughout The Wimbledon Championship.

JAGUAR LAND ROVER – Official Car

Jaguar and Land Rover supply luxury and high-performance vehicles to support tournament operations.  

HÄAGEN-DAZS – Official Ice Cream

 Häagen-Dazs is the Official Ice Cream of Wimbledon. It is the luxury ice cream brand of choice for both Wimbledon and British Tennis. Every Häagen-Dazs flavour is created from a base of 100% real milk & cream, free-range egg yolks and contains a minimal amount of air to create the perfect texture.  

AMERICAN EXPRESS – Official Payment Partner

American Express is the Official Payment Partner of The Championships, Wimbledon.

 

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